The reason that article advertising, or the submission of articles to online directories, enjoys so much popularity is that it is an efficient method of promoting services and products. Consider promoting other products in an effort to earn commissions on sales. Check out these tips for help marketing your articles.
Potential customers often make the decision to purchase your product if others recommend it. Encourage this exchange of experiences by adding a section to your site that includes testimonials about your products.
You should write articles that are instructional and factual. Readers will trust and respect you more if your articles demonstrate a mastery of your field. Your article should be able to give fresh information, the more informative it is the higher you will rank.
Include much of yourself throughout the articles you write. Including aspects of your personality and originality will appeal more to your audience than a dryly written article pushing a product. Being honest and establishing yourself as an expert by using your own experience is a good way to develop a positive image. Readers will see this and feel more comfortable with you as a person.
Don’t stuff your article with keywords. Using a keyword in excess of five times per article will send up a red flag to both your customers and the search engines. Keep your keyword usage under 5 times in an article to ensure that you are not dinged by either the engines or your readers. Keyword usage is important, but the quantity is just as important.
Article advertising offers success because you can promote exactly what it is you want to promote. Commissions are also available when your article is read and the reader decides to purchase the product written about. Keep these tips in mind as you develop your article submission strategy.